author name
Lisa Shepherd
My Background
Lisa Shepherd has been working with Business-to-Business companies for over 15 years. As the president and founder of The Mezzanine Group, a B2B marketing company for mid-market companies, she’s worked with over 200 B2B companies in over 30 industries. Lisa is also the author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing, was the youngest woman CEO to be named to the Profit 100, and is a nominee for the Top 40 Under 40 and Canadian Woman Entrepreneur of the Year Awards.
