
Salesforce Canada

A customer - centric sales strategy is the centerpiece to the most effective sales closing techniques. It allows salespeople to help their leads get what they want, build s trusting relationships, and can increase sales in the process.
When expectation meets reality and the two don’t align, the customer experience isn’t just damaged. Sometimes it means the customer’s relationship with the company ends. Learn how to manage expectations with reality.
Marketers should explore working with Influencers, just like any opportunity, but always keeping the best interests of their customers top of mind.
When reps don’t sell themselves effectively, it’s much like when companies do a poor job of marketing their products. Find out why.
Aligning service and marketing departments will position a brand to have a consistent and cohesive dialogue with customers. The brand’s sales and reputation will grow as a result. Learn more about the alignment of these two departments.
Scene One: The marketing department sends out a promotional campaign to a customer who reacts angrily because they already purchased the product in question. One of the marketers approaches the sales rep assigned to the customer, asking, “Why didn’t you say something?” Scene Two: The sales team’s
Sales and marketing are both priorities for any business. As an entrepreneur, how do you decide which to prioritize when starting off?
Traditionally, the best stories have a clear beginning, middle and end. Instagram Stories, on the other hand, are more like an ongoing series of slice-of-life vignettes that tell you something no matter where you jump in. If you’re not a regular user of Instagram, the Stories feature is usually
The best marketing makes it feel like a brand is everywhere at once. They might have a TV spot that’s constantly airing on network TV. An out-of-home campaign about their brand promise could be showing up on bus shelters across Canada. Looking for something on a search engine? There’s the brand’s