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The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A

In a way, people want their experience in dealing with customer service issues to feel a lot like what happens on social media. When you share an update on platforms like Facebook or Twitter, it feels good when your friends and followers give it a “like” or share it with their network. When you

Fortunately, there are usually plenty of job opportunities available to salespeople. There is also usually plenty of competition. This means when you hear about a potential new role — or if you’ve made the decision to begin actively looking for one — you’ll need to put in the same kind of planning

We’re about to accelerate the time to value in using Salesforce technology. Normally, companies tend to think of the moment they deploy an application as the beginning of enjoying the benefits. It actually starts earlier than that. All technology investments should be aimed at fixing a problem or

All leads are gold to the sales team, but some need a little polish before you can tell how much they shine. There might be some leads, for example, that lead to a big sale with a customer who goes on to give you ongoing business. Then there are the . . . other leads. You know: the leads that turn

It’s okay if you don’t have a lot of experience using hashtags to increase your email signups. We’re here to offer a #protip or two. Just putting a phrase like “pro tip” together and preceding it with that little symbol will create an entirely different experience on platforms like Twitter,

Startups have the advantage of offering a completely clean slate to their first customers in terms of a service experience. A larger organization might already have a reputation for keeping people on hold when they call in. Companies that have been around for a long time might still be struggling

In the old days, it was a filing cabinet that got stuffed so full that no one wanted to risk opening a drawer for fear of what might spill out. Later, it became that shared drive on the corporate network — the one that had folder after folder of documents and spreadsheets that everyone had to wade

“Hi [NAME], I see we share some of the same connections and I was hoping we could schedule a call to discuss your business needs in 2021!” People send cold messages through LinkedIn Inmail like this all the time, but that doesn’t mean it’s a best practice for startups who really want to grow their

Today more of us are spending more time doing our jobs remotely, but in one sense people employed by the same company have been working at a distance from each other for quite a while. Often when it comes time to focus the company on a common objective — like executing a new growth strategy, for