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People throw around the term “cloud computing” so often by now that it’s probably assumed you know exactly what they’re talking about. “It runs in the cloud,” the IT person might tell you about an application you’re now being asked to use. “We’re storing it in the cloud,” another coworker might

If running a business were like driving along a one-way street, there would probably be far fewer entrepreneurs interested in taking the journey. The path business owners take is often far more varied and uncertain. Some companies get started out of someone’s house and later become a multinational

The best reps truly care about their customers — especially when they can sell them something that makes them more successful. The best reps also truly care about their employer. Working for a company that offers valuable products and services makes their jobs a lot easier. And of course, the best

A day at the spa. A weekend retreat to an exclusive resort. A home cleaning service to take on some of the regular chores for a while. These are some of the more typical ways we might visualize the idea of “self care,” but they may be too limited— and for sales people, they might not be realistic.

When your customers aren’t actively engaging with you to buy something, what are they doing? Though the answers will always vary, “watching a video” is probably one of the safest bets you can make. During their work day, for example, customers may be connecting to other members of their team via

What customers want is the fastest and most direct route to having their issues resolved. What they often experience, however, is a scavenger hunt. You probably remember scavenger hunts, even if you don’t have children. Everyone gets a clue to start off, and then has to go off in search of a

The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A

In a way, people want their experience in dealing with customer service issues to feel a lot like what happens on social media. When you share an update on platforms like Facebook or Twitter, it feels good when your friends and followers give it a “like” or share it with their network. When you

Fortunately, there are usually plenty of job opportunities available to salespeople. There is also usually plenty of competition. This means when you hear about a potential new role — or if you’ve made the decision to begin actively looking for one — you’ll need to put in the same kind of planning

We’re about to accelerate the time to value in using Salesforce technology. Normally, companies tend to think of the moment they deploy an application as the beginning of enjoying the benefits. It actually starts earlier than that. All technology investments should be aimed at fixing a problem or