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Press the “Buy Now” button and you can get almost whatever you want online. Click on a link in an email and you can get a free trial of a sophisticated enterprise software-a-service (SaaS) application. Pick up the phone and you can order not only flowers, but a wide array of products and services

Although it had grown to the point it almost seemed to take over the city of San Francisco every year, the mission of Dreamforce has remained the same: to help the Salesforce global community to imagine, design and deliver world-class customer experiences. Just like our in-person meetings have

Empathy needs to be the cornerstone of your customer service strategy. Learn how to cultivate cognitive empathy in your team.

Everyone likes to feel like a winner — and if you work in marketing, you have a wonderful opportunity to let people actually become one. Besides sending out discount offers or running ads about special promotions, one of the most time-tested and effective ways to generateb interest among your

It may not get put in a wooden chest and placed in a secret hiding spot, but data remains the most valuable treasure a business can possess. At one time, customer purchase records, financial statements and other mission-critical information would be stored in filing cabinets that could be securely

Some reps evolve from a promising new hire to a sales team all-star in a way that’s easy to miss. If you’re a manager or even the owner of a company, you probably have so much to do you just hope every rep will stay on top of their account list and work diligently towards their number. Anything

By Kathleen Garvin “Behind every successful business is a successful side hustle.” To be fair, that’s not exactly a saying, but test-driving a potential full-blown business on a part-time basis isn’t a bad idea. A side hustle or side gig is typically described as a small business operation someone

“How nice!” “Why, thank you!” “How did you know?” There are all kinds of ways customers respond when you seem to anticipate their needs or provide some value they didn’t expect, but that third one is probably what we should focus on in this post. The fact is, customers are usually surprised and

Building an app isn’t the only way to pursue digital transformation. It’s just the one that may lead to the most direct and immediate business results. Sure, you can revamp your website, launch a new email newsletter or experiment with a new social media platform. All of those kinds of tactics can

The longer you run a small or medium-sized business, the more you get familiar with the rules: The customer is always right. You should always offer a great experience, not just products and services. Data drives the best decisions. While you’re following those rules, however, there are machines