Salesforce Canada
Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the
Having an app in 2020 is kind of like having a website in 2010: the majority of customers expect businesses to offer one, and for the experience of using it to give them significant value. While smartphones have changed considerably over the past few years, the one constant has been the use of
If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.” As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but
It can be challenging to keep up with rapidly evolving technology. Discover nine ways to make it less intimidating.
When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need. After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood
You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis. Your website is converting visitors into active prospects . . . or not. Your social media posts are driving
Building trust is crucial for all companies. How can your team gain and keep the consumer's trust?
To a true entrepreneur, words like “growth” and “success” aren’t just related — they’re practically synonyms. Even if you refer to the plans and activities you pursue as a business strategy, you’re really talking about a growth strategy. This encompasses getting more customers, more sales, and
Would you like to purchase a waste disposal sanitation system — or a garbage can? Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation. Sometimes, though, companies fall into the trap