Salesforce Canada

Understand what constitutes a connected consumer and how brands can best interact with them.

A lot of entrepreneurs like to begin with the end in mind: that nirvana where you’ve not only achieved product-market fit but attracted a critical mass of happy customers who will lay the foundation for you to scale your startup. There’s nothing wrong with imagining what your business will look

When companies first started appointing chief marketing officers, it reflected how important the job of building brand awareness and driving demand had become. The recent elimination of CMO titles in many firms may suggest the reverse is happening — that marketing is becoming less critical to a

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the

Having an app in 2020 is kind of like having a website in 2010: the majority of customers expect businesses to offer one, and for the experience of using it to give them significant value. While smartphones have changed considerably over the past few years, the one constant has been the use of

If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.” As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but

It can be challenging to keep up with rapidly evolving technology. Discover nine ways to make it less intimidating.

When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need. After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood

You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis. Your website is converting visitors into active prospects . . . or not. Your social media posts are driving

Building trust is crucial for all companies. How can your team gain and keep the consumer's trust?