Salesforce Canada

When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need. After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood

You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis. Your website is converting visitors into active prospects . . . or not. Your social media posts are driving

Building trust is crucial for all companies. How can your team gain and keep the consumer's trust?

To a true entrepreneur, words like “growth” and “success” aren’t just related — they’re practically synonyms. Even if you refer to the plans and activities you pursue as a business strategy, you’re really talking about a growth strategy. This encompasses getting more customers, more sales, and

Would you like to purchase a waste disposal sanitation system — or a garbage can? Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation. Sometimes, though, companies fall into the trap

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s

Top customer service teams respond to emails quickly. How can email response templates help service teams work more efficiently?

Most social networks are a place where you can make friends, keep in touch with family and find all kinds of photos and videos to entertain yourself. LinkedIn, on the other hand, is where you can build a better career. Lots of people did the bare minimum with LinkedIn — created a profile that

By Janet Lin Even when most businesses went into lockdown in response to COVID-19, Canadians still needed to feel there was somewhere safe they could go to get food, medications and other essential products. As Canada’s leading food and pharmacy retailer, Loblaw had a big role to play in responding

Every customer review — good or bad — is the raw material successful businesses use to continually improve the experiences they deliver. Unless you’ve studied them in detail, it’s easy to mistake customer reviews for something that’s separate or off to the side of a customer experience. Unlike the