Salesforce Canada

To a true entrepreneur, words like “growth” and “success” aren’t just related — they’re practically synonyms. Even if you refer to the plans and activities you pursue as a business strategy, you’re really talking about a growth strategy. This encompasses getting more customers, more sales, and

Would you like to purchase a waste disposal sanitation system — or a garbage can? Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation. Sometimes, though, companies fall into the trap

By Kathryn Casna The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s

Top customer service teams respond to emails quickly. How can email response templates help service teams work more efficiently?

Most social networks are a place where you can make friends, keep in touch with family and find all kinds of photos and videos to entertain yourself. LinkedIn, on the other hand, is where you can build a better career. Lots of people did the bare minimum with LinkedIn — created a profile that

By Janet Lin Even when most businesses went into lockdown in response to COVID-19, Canadians still needed to feel there was somewhere safe they could go to get food, medications and other essential products. As Canada’s leading food and pharmacy retailer, Loblaw had a big role to play in responding

Every customer review — good or bad — is the raw material successful businesses use to continually improve the experiences they deliver. Unless you’ve studied them in detail, it’s easy to mistake customer reviews for something that’s separate or off to the side of a customer experience. Unlike the

Mauricio Oliviera is living proof that leading through change begins by focusing on the needs of others, rather than your own. As a Principal Solution Engineer, Mauricio has been a strong part of Salesforce’s Canadian team for about three years now. Beyond his own professional success, however,

A company's commission structure needs to be thought through carefully. Learn how a poor structure can affect a company’s ability to attract talent.

By Martin Aubut An Internet connection may not be quite as important as food and water, but during COVID-19 it’s probably safe to say it became an important staple for consumers and businesses alike. For those living in a small, quarantined area, for example, services like phone, TV and Internet