Salesforce Canada

You don’t just want to be a startup. You want to be one of those kinds of startups — the ones experts suggest will become the next big thing in their industry, the ones whose every move gets covered in the media and whose name becomes almost synonymous with “innovation.” These are all examples of

By Philippe Hammond Packaging is an essential part of manufacturing, whether you’re talking about feed for animals or food for humans. It’s one of several areas Premier Tech has made its speciality over the past 97 years — and an area where we continue to flourish, even during COVID-19. Within our

Signing up a new customer can be a moment of almost fairy-tale happiness, but unfortunately not every relationship leads to a “happily ever after.” Customers come, but customers also go. They cancel their subscription. They decide not to bother upgrading. They opt out of receiving communication

Your first sale as a startup might feel like a minor miracle. The second, third and fourth sale might seem like a series of happy accidents. By the time you’re seeing a steady influx of sales, though, it’s time to stop treating them as isolated incidents and more of a guide to the ongoing health

What we call the marketing department today is often made up of several different functions, even if you’re working within a small to medium-sized business. There may be certain people or projects you could designate as the “demand gen” side, for example, where the aim is to get customers

If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and

By Jessica Bennett We are living in the age of the Internet of Things (IoT). It’s not just our phones, tablets, and computers connected to the Internet anymore. Now our cars, thermostats, refrigerators, doorbells, and light switches can act on their own or on our command no matter where we are. IoT

One of the most common ways to define productivity among sales teams is wrong, so let’s correct it right away. Being productive in sales does not refer to a salesperson closing deal after deal in quick succession. That’s an outcome. It’s crushing your quota, or boosting your win rate. Amassing a

Their companies might be described as small or medium-sized, but the average SMB owner’s to-do list can loom pretty large. Besides cultivating new customers or providing help to existing ones, the day in the life of running an SMB can also include a lot of managing, hiring and putting out various

How can more autonomy benefit your customer service center? Learn how to effectively empower your customer service agents.