Salesforce Canada

Every customer review — good or bad — is the raw material successful businesses use to continually improve the experiences they deliver. Unless you’ve studied them in detail, it’s easy to mistake customer reviews for something that’s separate or off to the side of a customer experience. Unlike the

Mauricio Oliviera is living proof that leading through change begins by focusing on the needs of others, rather than your own. As a Principal Solution Engineer, Mauricio has been a strong part of Salesforce’s Canadian team for about three years now. Beyond his own professional success, however,

A company's commission structure needs to be thought through carefully. Learn how a poor structure can affect a company’s ability to attract talent.

By Martin Aubut An Internet connection may not be quite as important as food and water, but during COVID-19 it’s probably safe to say it became an important staple for consumers and businesses alike. For those living in a small, quarantined area, for example, services like phone, TV and Internet

You don’t just want to be a startup. You want to be one of those kinds of startups — the ones experts suggest will become the next big thing in their industry, the ones whose every move gets covered in the media and whose name becomes almost synonymous with “innovation.” These are all examples of

By Philippe Hammond Packaging is an essential part of manufacturing, whether you’re talking about feed for animals or food for humans. It’s one of several areas Premier Tech has made its speciality over the past 97 years — and an area where we continue to flourish, even during COVID-19. Within our

Signing up a new customer can be a moment of almost fairy-tale happiness, but unfortunately not every relationship leads to a “happily ever after.” Customers come, but customers also go. They cancel their subscription. They decide not to bother upgrading. They opt out of receiving communication

Your first sale as a startup might feel like a minor miracle. The second, third and fourth sale might seem like a series of happy accidents. By the time you’re seeing a steady influx of sales, though, it’s time to stop treating them as isolated incidents and more of a guide to the ongoing health

What we call the marketing department today is often made up of several different functions, even if you’re working within a small to medium-sized business. There may be certain people or projects you could designate as the “demand gen” side, for example, where the aim is to get customers

If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and