Salesforce Canada

Signing up a new customer can be a moment of almost fairy-tale happiness, but unfortunately not every relationship leads to a “happily ever after.” Customers come, but customers also go. They cancel their subscription. They decide not to bother upgrading. They opt out of receiving communication

Your first sale as a startup might feel like a minor miracle. The second, third and fourth sale might seem like a series of happy accidents. By the time you’re seeing a steady influx of sales, though, it’s time to stop treating them as isolated incidents and more of a guide to the ongoing health

What we call the marketing department today is often made up of several different functions, even if you’re working within a small to medium-sized business. There may be certain people or projects you could designate as the “demand gen” side, for example, where the aim is to get customers

If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and

By Jessica Bennett We are living in the age of the Internet of Things (IoT). It’s not just our phones, tablets, and computers connected to the Internet anymore. Now our cars, thermostats, refrigerators, doorbells, and light switches can act on their own or on our command no matter where we are. IoT

One of the most common ways to define productivity among sales teams is wrong, so let’s correct it right away. Being productive in sales does not refer to a salesperson closing deal after deal in quick succession. That’s an outcome. It’s crushing your quota, or boosting your win rate. Amassing a

Their companies might be described as small or medium-sized, but the average SMB owner’s to-do list can loom pretty large. Besides cultivating new customers or providing help to existing ones, the day in the life of running an SMB can also include a lot of managing, hiring and putting out various

How can more autonomy benefit your customer service center? Learn how to effectively empower your customer service agents.

No one signed up because they wanted to be a lead in your marketing database. This may be hard to accept at first. After all, if someone handed over their email address they obviously knew they would eventually be contacted by the company, right? They must have understood they would start getting

Your email list is the foundation of your customer communication strategy. Learn how to build your list and create your email marketing strategy.