Salesforce Canada

Contactless services may have ramped up in response to COVID-19 restrictions, but successful brands have recognized how they have enhanced customer experiences.

As more consumers make the shift to digital channels for everyday tasks, running a successful SMB means making e-commerce a core part of your offering.

Marketing amid inflation will vary depending on the business, but here are some ideas to help develop an actionable plan that works.

Zero-party data empowers consumer goods brands that want to be more intentional about how they develop customer relationships.

By leveraging AI, small businesses can run and optimize ad campaigns with ease, and use what the technology learns to continuously improve their approach.

Investing in data literacy can help you build a stronger brand, score higher on metrics like deal closes and boost customer satisfaction.

Although areas for reskilling and upskilling are always in flux, transformative technologies can empower SMBs to scale marketing efforts and deliver success.

No matter how digital-first customers engage with brands, they are quick to realize which ones will offer them empathy throughout their experience.

If your sales team hasn’t embraced AI yet, these are a handful of areas where it can prove game-changing.

If you’re a Canadian small or medium-sized business that wants to take advantage of marketing automation, here are some tactics you can apply right away