Salesforce Canada

By Jessica Bennett We are living in the age of the Internet of Things (IoT). It’s not just our phones, tablets, and computers connected to the Internet anymore. Now our cars, thermostats, refrigerators, doorbells, and light switches can act on their own or on our command no matter where we are. IoT

One of the most common ways to define productivity among sales teams is wrong, so let’s correct it right away. Being productive in sales does not refer to a salesperson closing deal after deal in quick succession. That’s an outcome. It’s crushing your quota, or boosting your win rate. Amassing a

Their companies might be described as small or medium-sized, but the average SMB owner’s to-do list can loom pretty large. Besides cultivating new customers or providing help to existing ones, the day in the life of running an SMB can also include a lot of managing, hiring and putting out various

How can more autonomy benefit your customer service center? Learn how to effectively empower your customer service agents.

No one signed up because they wanted to be a lead in your marketing database. This may be hard to accept at first. After all, if someone handed over their email address they obviously knew they would eventually be contacted by the company, right? They must have understood they would start getting

Your email list is the foundation of your customer communication strategy. Learn how to build your list and create your email marketing strategy.

By Chef Chris Zielinski, Culinary Director, MLSE On June 13, 2019, the Toronto Raptors won the 2019 NBA Championship, for the first time in franchise history, and marked a historic moment at Scotiabank Arena in terms of teamwork, all-out effort and community spirit. Though we might never have

“Whoops!” If there is only one word a salesperson should never utter while conducting a product demo in front of a customer or prospect, that’s the one. Though there are variations on it, that “Whoops” is a place-holder for what everyone watching the demo knows is going on in the salesperson's

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the

Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it