Salesforce Canada

No one signed up because they wanted to be a lead in your marketing database. This may be hard to accept at first. After all, if someone handed over their email address they obviously knew they would eventually be contacted by the company, right? They must have understood they would start getting

Your email list is the foundation of your customer communication strategy. Learn how to build your list and create your email marketing strategy.

By Chef Chris Zielinski, Culinary Director, MLSE On June 13, 2019, the Toronto Raptors won the 2019 NBA Championship, for the first time in franchise history, and marked a historic moment at Scotiabank Arena in terms of teamwork, all-out effort and community spirit. Though we might never have

“Whoops!” If there is only one word a salesperson should never utter while conducting a product demo in front of a customer or prospect, that’s the one. Though there are variations on it, that “Whoops” is a place-holder for what everyone watching the demo knows is going on in the salesperson's

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the

Log in to Twitter and look at what shows up in your feed. Now blink. By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember. This same exercise will play out pretty much the same way whether you try it

Unless they’re being particularly direct — and feel compelled to proactively further your professional development as a salesperson — you’ll rarely hear a customer say something like, “You’re not actively listening to me!” The consequences of failing to develop active listening tend to be less

By April Oman, Senior Vice President of Customer Engagement For the last 20 years, our unofficial motto at D2L, a Canadian-headquartered education-technology company, has been “changing the way the world learns.” We’ve been steadily delivering on that motto year after year, growing into a global

There’s no short and simple answer to how businesses should lead through the changes we’ve experienced over the past few months, or what their customer experiences should now look like. It’s a topic that demands a more in-depth discussion, and there may be no better person to lead it than Matt

By Andrew Pittam Our business is all about designing and building experiences that bring people together, whether it’s a trade show exhibit, a pop-up retail display or something related to a live event. To say the pandemic has had an impact on us is an understatement. Given that government social