Canadian retailers, like their peers all around the world, had little time to prepare for the impact of COVID-19 on their businesses, and the time they have now probably raises more questions than answers.
Here's how retailers are responding with agility and resilience as they navigate dramatic shifts in category preferences, channel preferences, and consumer shopping behavior.
In this unprecedented time, get ways to quickly pivot your retail experiences to digital — and see how brands are tackling traffic challenges head-on.
Of all the memes that captured the public’s attention in 2019, ‘OK Boomer” is probably the one companies should keep in mind as they develop their customer service teams. The meme started as a series of dismissive replies to a video on the social media platform TikTok, where an unidentified older
Marketers have two choices: drown in the sea of terminology that reflects how their jobs have changed, or dive in and get into the swing of things.
Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.
Advancing your education is a great way to advance your career. But what if you don't have the time, energy, or financial ability to invest in a new or another degree? Certificates and other short-term training programs take less time and cost less than pursuing a traditional degree while still
Life in a small or medium-sized business is largely about building, not transforming. SMBs are often focused on adding to their portfolio of products and services, increasing the volume they sell to their most valuable customers, attracting new customers and hiring the people who help them keep
Post. Share. Comment. Repeat. That’s a rough formula of how using social media tends to work, whether you’re doing so for fun or as part of your business’s marketing strategy. Craft a compelling tweet about a new product you’re launching, for instance, and post it to Twitter. Create an event on
Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —
