Salesforce Canada

It’s amazing how powerful the word “No” can be to a new salesperson, considering how short it is. Just two letters. Just one syllable. And still, it sometimes feels like a door is being closed in your face, or a phone call is being brought to an abrupt end. Even a novice sales rep will expect a

Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit. Given the prominence of social media

A large enterprise might be headquartered in a skyscraper versus a small business that’s run out of a strip mall, but once they have mobile apps, customers start to look at companies of all sizes with very similar expectations. They might understand, for instance, that a mom and pop shop won't

Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well. Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become

The innovations we’ve seen in cloud computing, mobility and artificial intelligence have been amazing, but so far there’s no technology that can allow busy entrepreneurs to create replicas of themselves. If you’ve launched a small or medium-sized business and have watched it grow, you know how

Go to the counter at a coffee shop or fast food restaurant and you’ll occasionally see an employee looking slightly nervous and wearing a badge that says “TRAINEE.” These people usually aren’t left completely on their own. There’s often a more experienced team member showing them the ropes.

If the clickbait titles we see online today have an ancestor, it’s probably the headlines that are still featured on the covers of most printed tabloid magazines. Almost every week you’re likely to see a story about a celebrity giving birth with a headline like, “HER MIRACLE BABY,” for instance,

In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even

In our personal lives, the three-word sentence that often requires the most courage to say (at least for the first time) is “I love you." In our professional lives, it’s “Can we meet?” There are few of us with calendars with a lot of empty slots in them right now. Whether you work for a large

A salesperson calls or emails, some kind of discussion follows, something is purchased and, at a later date, it all happens again. This may be the script we all have in our heads when we think about what a salesperson-client relationship looks like, but there are plenty of ways to rewrite it. A