Salesforce Canada

If the clickbait titles we see online today have an ancestor, it’s probably the headlines that are still featured on the covers of most printed tabloid magazines. Almost every week you’re likely to see a story about a celebrity giving birth with a headline like, “HER MIRACLE BABY,” for instance,

In some restaurants you’ll occasionally come across a waiter who, without even knowing the term, is almost acting like a walking, talking CRM. These are the waiters who can distinguish a regular from someone who’s coming to the restaurant for the first time, and suggests their favourite meal even

In our personal lives, the three-word sentence that often requires the most courage to say (at least for the first time) is “I love you." In our professional lives, it’s “Can we meet?” There are few of us with calendars with a lot of empty slots in them right now. Whether you work for a large

A salesperson calls or emails, some kind of discussion follows, something is purchased and, at a later date, it all happens again. This may be the script we all have in our heads when we think about what a salesperson-client relationship looks like, but there are plenty of ways to rewrite it. A

The apps we use to order food in our personal lives or manage inventory at work have become so sophisticated that creating software now feels more than merely a technical discipline. App development seems to have become almost an art form. And unfortunately, not all of us consider ourselves

When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive. Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting. Watching them scrolling through or “liking”

You see it all the time — on digital ads, on billboards or even on business cards: “Visit us online at XYZCorp.com." It looks like a complete sentence, but it’s not. On some level, customers need to see the website URL in that sentence followed by the word “because,” along with a reason to

The holiday shopping season may be over, but the opportunity for retailers to capitalize on it is not. For many years, the weeks leading up to holidays like Christmas and New Year’s Eve were considered the make-or-break period for selling everything from clothes to major appliances. That’s why the

We are better people, companies, and communities when we commit to equal pay, equal opportunity, equal education, and equal rights. Marc Benioff, Chairman and CEO of Salesforce In order for a business to best serve its community, its workforce should reflect that community. That means more than

Much like a sudden deluge of shoppers into a retail store or an unexpected spike in orders via an e-commerce site, there’s never enough time to prep for something like NRF 2020. Best known as “Retail’s Big Show” and produced by the National Retail Federation, NRF 2020 will attract nearly 40,000