Salesforce Canada

Many people are probably quicker to associate Instagram with the word “selfies” than “shopping,” but that’s about to change. The volume and amount of time people spend on Instagram — not only looking at content but interacting with it through likes and comments — means it has quickly evolved into

A sales manager’s day is a mix of routine, process fulfillment, data analysis, and coaching. Learn more about their daily responsibilities.

Win an athletic competition like a race and you might get a trophy, cash, a paper certificate or simply bragging rights. All of these things represent a sort of prize, but they can make the experience of victory feel very different. This is not unlike achieving a “conversion" within a

Anyone can rhyme off a bad experience that soured them on the promise of customer service. This can range from being kept on hold indefinitely and having no one respond to a message or post on social media to an urgent email message that seems to disappear into the ether. This is why, at first,

You may not need a degree in psychology to have a career in sales, but you have to know how to read people -- and how to adjust your approach accordingly.

Under the list of “Nice Problems To Have,” this one has to be near the top: a product that’s so popular you’re running out of potential new customers. If we’re honest, a lot of what sales teams are forced to bring to market have their flaws, or at least some tradeoffs that make growing a base of

If you've just started at a new company and you're working in an entry-level or associate role, leadership positions may feel beyond your reach. But it doesn't matter what your personality type is or how much experience you have. With time and effort, you can become a leader. What does it mean to

The best case studies are truly the gifts that keep on giving -- but only when you know when to give them to your customers. Beyond the fact that every case study reflects a successful sale, it also provides a detailed look into the kind of customer experience you offer. This includes some

Day one had a strong focus on artificial intelligence (AI) and technology.

One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties. These make public relations (PR) and social