Salesforce Canada

If your sales team hasn’t embraced AI yet, these are a handful of areas where it can prove game-changing.

If you’re a Canadian small or medium-sized business that wants to take advantage of marketing automation, here are some tactics you can apply right away

A strong data governance strategy will make your SMB more transparent, more collaborative and more intentional in how it makes use of its most strategic asset.

Regardless of where you use automation, your employees need to understand its benefits, including lower costs, efficient growth, and improved CX.

Successful brands recognize the DTC model as an opportunity to deepen customer relationships by enhancing experiences at every state of the customer journey.

When the customer experience becomes richer, customers may be more prepared to accept that your prices will go up as a result.

Changes in customer expectations following the outbreak of COVID-19 and economic pressures like high inflation call for a new kind of marketing innovation.

Does your team have a sales playbook? It can be an essential, living document, helping reps educate customers and make the business case for a purchase.

The variety of content on TikTok is nearly endless, which helps explain why brands looking for marketing success now see it as a critical channel.

Cutting out the “middle person” means D2C companies can not only have a closer connection to their end customers, but potentially increase their profit margin.