Salesforce Canada

Successful marketing will always mean trying to innovate, work creatively and in ways that put you on the same page as your customers. Just find the right balance between connecting authentically and mere pandering. To thine own brand be true!

When life hands you lemons, the old saying goes, the best thing to do is make lemonade. Hopefully most of the products sales reps are asked to pitch aren’t quite as challenging as that, but the same principle applies.

Growing a business without a defined sales funnel is kind of like trying to catch a particular colour of confetti pieces with a large fishing net.

It may take time for the team to get fully comfortable with AI features in their CRM. When they begin to see the results, however, they’ll not only become comfortable — they’ll wonder why they didn’t welcome the technology even sooner.

The best old sales tips are very much the same. When you hear them, and especially once they start working, you’ll find yourself eager to pass them on — establishing yourself as the newest expert in old school sales techniques.

When the annual Pride Parade hits the streets of Toronto on June 23, anyone attending is going to see a wide variety of floats, colourful outfits, people of diverse backgrounds — and more than 500 Salesforce employees who were encouraged to join the community through one of our Employee Resource Groups (ERG).

Salesforce Connections is not just about driving engagement with customers, but staying engaged with your professional community long after you get back to the office.

Explore some of the most significant stats in the State Of The Connected Customer Report, and how you can start using them to reach “extraordinary” in your business today:

What is real-time feedback? It's the ability to get feedback right at the point of purchase, on premise, or during an event.

An ongoing need for good advice and guidance. These were some of the standout themes that emerged from a new research report from Salesforce that captures the opportunities, challenges and strategies of Canadian businesses across the country.