Salesforce Canada

What is real-time feedback? It's the ability to get feedback right at the point of purchase, on premise, or during an event.

An ongoing need for good advice and guidance. These were some of the standout themes that emerged from a new research report from Salesforce that captures the opportunities, challenges and strategies of Canadian businesses across the country.

Content marketing and social media are like the chocolate and peanut butter of a modern CMO strategy — two great things that can be even greater together.

To effectively manage an omnichannel approach, retailers must integrate the user experience across digital, physical, social media, mobile, phone, instant messaging, and more. This provides customers with a seamless user experience at each brand touchpoint.

Jason Whissell is a people person. When he isn’t coaching his son’s hockey team or inspiring the local lacrosse minors, he’s bringing people and processes together to make BlackBerry a force to be reckoned with.

If the art of finding new customers and growing a business were a rock concert, some of the best marketing teams have served as a warm-up act, and sales has been the main attraction.

Think of the following as a sort of quiz. It’s easy to tabulate the results. If you say “yes” to more than two or three of these areas, you’re not just succumbing to “busyness” — you’re at risk of drowning in it.

In what will be the first in an ongoing series of posts that explores the future of manufacturing in Canada, we recently spoke with NGEN Chief Strategy Officer David Fransen. This interview has been edited and condensed.

If you’re new to social listening, talk with your team about some of the following guidelines and how you can tailor them to the processes and procedures you’ll put in place for your company:

This is more than research — it’s a way to see a community of peers who are striving for the same goals, and how they’re successfully figuring out the best ways to reach them.