Salesforce Canada

There are different ways to educate customers about a new product. Learn how to craft your message and effectively connect with the customer.

It’s a great time to be a startup in Canada, and one of the best ways to ensure your success is by joining a startup incubator or accelerator program. Let’s take a deep dive into what these programs are all about, and how to find the right one for your startup.

Learn how company intranets benefit businesses and get ideas for integrating them into your standard workflow.

Great sales people don’t have to use trickery or build up remarkable powers of persuasion. They use something far more powerful -- something that’s widely available, but just not always used in the way it should be. We’re talking, of course, about data. Fortunately, there are a number of ways you can fool-proof the way you use data to make more consultative sales.

Lead generation is the art of finding and nurturing members of your target audience until they become loyal customers. That’s slightly oversimplified, of course: There are reams of studies and data supporting different…

Master the steps we’ve outlined in this post to redefine your customer service experience, however, and you might find identifying and recruiting customer ambassadors a lot smoother -- maybe even easy.

Don’t worry if you weren’t able to be there on April 11. What follows is a recap of the themes and key points most Trailblazers were talking about:

The life of an entrepreneur is hectic, all-consuming and, for many entrepreneurs, exciting. Even with this career and lifestyle choice, however, there needs to be a balance. To achieve it, discipline, efficiency, and drive are necessary. This article will share advice from successful entrepreneurs as well as tools that will make the balancing act a little easier.

Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.

The best social media strategies don’t simply offer an additional channel for customers -- they provide an opportunity to deepen the relationship. When customers see such tools as an extension of the team, that’s guaranteed to happen.