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Beyond making sure you don’t simply forget about your personas, however, there are some other dos and don’ts that will help maximize the value they can bring to marketing in the Age of the Customer.

The best social media strategies don’t simply offer an additional channel for customers -- they provide an opportunity to deepen the relationship. When customers see such tools as an extension of the team, that’s guaranteed to happen.

Whether you’re questioning the happiness of your reps or just want to be proactive, consider trying out each of the following ideas to keep them passionate in their day-to-day roles.

There’s a way to make the business case for equal pay that’s just as professional and focused on the kind of outcomes that are important to most companies. These are a few of the often-overlooked benefits that will resonate with a lot of smart executives.

While working in sales, marketing or service can be competitive, putting the spotlight on Trailblazers is really more about inspiring others to follow in their path.

Artificial intelligence (AI) is continuing its migration out of the research lab and into the world of business. Leading companies across hundreds of industries are harnessing its power — from banks analyzing countless data points in seconds to detect fraud, to call centers deploying chatbots to

The following questions can be used to guide your thinking and discussions as you determine whether a video series or podcasts are a viable way to develop more effective content marketing assets.

Salesforce World Tour focuses on offering a global look at how Trailblazers are using digital technology to drive innovation.

Determining if your customer service is good enough can involve a mixture of both formal methods as well as more qualitative indicators that can be discussed in team meetings.