Salesforce Canada

Content marketing may never replace traditional forms of marketing like advertising, but it can be a fantastic complement -- especially to a small business that uses it to create a competitive advantage.

If you’ve never hired a salesperson before, it’s best to think carefully through all your needs and expectations long before you start seeking out potential candidates.

Though these worlds sometimes seem very far apart, it behooves those running customer support operations in either environment to make sure they look for inspiration and best practices from their counterparts.

The following are hypothetical examples, but they can and do happen within real world startups -- the ones whose customer service prowess suggests we’ll be hearing about them for a long time to come.

Much like seeing, smelling or tasting, listening is something we do so naturally that it might seem a little strange at first to concentrate on it, but these are some examples of how you can train your ears to become one of your most effective sales tools:

Mindfulness has rarely been a part of the standard training programs most sales professionals tend to receive, so here’s how to go about it in a way that hopefully feels like a natural way of continuing to work.

All frameworks have their pluses and minuses, and it’s all a matter of how you implement them. There’s enough good stuff in the flywheel, however, that this is the time for organizations to get rolling.

Rather than risk being viewed as using International Women’s Day (IWD) to get attention, the brands that thrive will be those who commit real time, effort and other resources toward making a difference.

Let’s take a look at what goes into effective B2B sales emails, from the subject line to the body content.

Bus.com is transforming the transportation industry by solving all these problems and more, and its use of Salesforce is just one example of why the company has become so successful.