
Salesforce Canada

Rather than risk being viewed as using International Women’s Day (IWD) to get attention, the brands that thrive will be those who commit real time, effort and other resources toward making a difference.
Let’s take a look at what goes into effective B2B sales emails, from the subject line to the body content.
Bus.com is transforming the transportation industry by solving all these problems and more, and its use of Salesforce is just one example of why the company has become so successful.
With a comprehensive business plan, a data-driven approach and a sense of purpose at the heart of everything you do, forming that kind of partnership will start to look like an invaluable investment to almost anyone.
Follow these steps and you'll learn more about who your customers are, they’ll be developing a completely different impression about who you are as a company, too.
B2B sales will continue to change based on advancements in technology, the rise of new channels and of course the evolution of customer buying habits. Some of those changes may be impossible to foresee today, but here are a few things you can count on to be part of B2B selling in the future.
Here are a few ways you can minimize the risks but maximize the rewards of business technology, while prioritizing like a pro:
Keep the conversation going, whether it’s on social media, internally or across other channels. And don’t just talk -- listen and be prepared to act in ways that show you’re ready to help change women’s lives for the better.
Think about making Equal Pay Day the moment you show your counterparts in larger organizations that small businesses not only care, but are prepared to act -- and that their actions can go a long way towards making a tangible difference for women across Canada.