Salesforce Canada

As you survey your addressable market and develop your sales strategy, use the following principles to guide your way in securing those first, big customers:

As more customer experiences happen primarily through digital channels, and with increased expectations around the timeliness and quality of responses to their issues, customer service agents need to blend a mixture of technology, data and more specialized talent.

One of the surest ways of demonstrating you’re taking in what a customer says, however, is to take it all down -- in other words, becoming a world-class notetaker.

Once a startup is launched and has reached a certain point of growth, these will be the happy memories of the early days you reflect back upon. There is always a risk, however, that some things won’t go as planned.

Sales teams have long been credited as a key profit centre in almost every kind of business. It’s time they start being seen as a potential source of innovation, too.

Great service is not just about what a company does for its customers, but how it does it.

Artificial intelligence has made so many headlines over the past two years -- both good and bad -- that startups entering the space need to think carefully about how they position the technology to their customers and prospects.

When team members use social media to meet key objectives -- whether it’s reducing the number of issues, boosting the number of advocates and helping drive greater loyalty and repeat purchase -- it will be clear why they’re an important part of your arsenal.

As classrooms across Canada embark upon Coding Quest, they may have very different goals, but in some way they’ll tie back to The Learning Partnership’s core mission: to help kids develop the skills they’ll need to be successful in the 21st century.

By the time a customer reaches out for help with service and support, they’ve already made an investment that might have taken a lot for the sales and marketing team to win from them. Over the course of generating demand for a particular product and service via a marketing campaign, for instance, a