Salesforce Canada

Open your books at the end of the month, the quarter, or the even the end of your company’s fiscal year. Hopefully you’ll see records that reveal strong numbers related to overall revenue and growth. Look a bit closer, though, and ask yourself: can you talk to these numbers merely in terms of

If an ordinary picture is worth a thousand words, as the saying goes, imagine what a picture could be worth on Instagram -- especially a picture that receives a lot of likes or click-throughs back to a website page to purchase your products and services. While many small and medium-sized businesses

Most businesses follow at least one common rule: If you want to make money, you’ve got to spend money. The way they do so, however, may overlook something really important. Lots of companies will allocate financial resources to hire and train salespeople, as well as the dollars required for tools

Once you’ve launched a small or medium-sized business, attracted a healthy roster of customers and established a certain level of brand awareness, it might feel like it’s time to simply sit back and watch your firm grow. In some cases, though, you might start to feel the same entrepreneurial itch

Just because consumers are constantly connected, that doesn’t mean brands should be constantly marketing to them. No matter what kind of tactics you use, you’ll get your best results when you look at the data to identify the right time -- as well as the right channels -- to begin or continue a conversation with them.

If you’re a sales manager or even the owner of a business, consider how you can strike the right balance between competitiveness among salespeople and also encourage collaboration within the team. Like this:

In the age of the customer, organizations that are charting their path to growth and success are those who are leveraging data, technology and especially apps to build faster, smarter, and more integrated solutions for their business and its customers.

If becoming a cloud-based business isn’t among your resolutions for 2019, it should be. Making the move is faster, easier, and more compelling for growing businesses than ever.

Look at some of the following ideas and see if they resonate with any of your firm’s challenges, and whether you could develop a similar app to create a more dynamic working environment.

It’s probably pretty safe to say that most small businesses that bring on a marketer don’t regret it. Instead, it doesn’t take very long before they wondered how they got as far as they did without one.