Salesforce Canada

While it’s important to have an official presence on Facebook, Twitter and the like, a successful social media strategy means listening to, encouraging and interacting with a lot of other voices as well.

Instead of thinking of your fan base as a goal that you’ve achieved, consider them a foundation for future success. Once you’ve got some, this is what you should think about doing next.

PR also doesn’t have to be an enormous undertaking that eats up a lot of your existing time to market, or the budget you’ve allocated for marketing purposes. It’s really a matter of getting started. Here are the basics -- along with some factors to keep in mind

Toronto-based Interaxon Inc. enables personal transformation through human-centered technology to help people live happier, healthier and more connected lives. Its flagship product, Muse: the brain sensing headband, is a personal meditation assistant that provides real-time audio feedback on your brain activity while meditating.

Artificial intelligence has become a part of our daily lives. In order to keep up with connected, informed, and demanding customers, companies have to use powerful technology the right way to anticipate, assist, and attract them.

It is no small feat to save the world. To do so, though, requires business acumen, discipline, and social-media savvy. Follow these recommendations and over time you’ll see an increase in productivity and impact.

The dramatic impact of technology on Canada’s small businesses over the past few years makes it difficult to predict what the landscape will look like in the future, but recent data makes one thing absolutely clear: female entrepreneurs will be making their mark.

Financial Post profiles Salesforce’s commitment, growth and values-based alignment with Canada

In this latest post in our series celebrating Small Business Month across Canada, we spoke with LevelJump Founder and CEO David Bloom to learn more about the company’s growth, and his lessons learned.

All 5 of these books have something to say about what it means to act as a marketer in 2018, and maybe even about what that role might look like tomorrow.