Salesforce Canada

It’s been named one of Canada’s fastest-growing firms and it was recently acquired by net2phone, but there’s one bit of news about Versature that might be even more impressive to other small and medium-sized businesses: a customer retention rate of 102%.

It may never have the recognition or interest of internationally-recognized special occasions like Halloween or Christmas, but online retailers who know what they’re doing can still make Canada’s Small Business Saturday an experience their customers will never forget.

Social media probably has a funny way of transforming from a novelty to a business necessity seemingly overnight for a lot of small and medium-sized business owners.

Try some of the following exercises to ensure the imitation you do as a business owner is the sincerest form of flattery.

There may be no ideal way to structure the average day for a customer service rep, but the breakdown that follows gives you a sense of what a modernized version of their shift could look like.

Your business plan will give others the big picture about your idea -- and it may be a complex picture, but one too powerful to be ignored

The most successful SMBs know, once you get used to working with CRM like Sales Cloud, there’s no going back.

At any given moment, there will be people on LinkedIn sharing news about taking on a new job or role, an open position at their firm or one they know, a recent article that affects their industry and a quote from a leader they admire.

Here’s how a single customer service rep could cover off anything that transpires, at least in some scenarios, and how they could decide when it might make sense to add more people to assist.

The most successful companies in the world tend to start with a detailed business plan -- and you should too.