Salesforce Canada

Even if you’re a seasoned Instagram user in your personal life, running a business account might seem like a bit of a mystery. Start here to begin developing your Instagram strategy, keeping closed deals and other sales results top of mind.

When crafted with care, a business plan can become an invaluable resource as you search for potential partners and make critical decisions that will shape the future of your organization.

SMB owners may never be expert sales people, but they’re almost always an expert on selling their vision of what success for the organization will look like.

Writing a business plan might seem like a chore or necessary evil compared to the actual experience of running an SMB, but try to find the joy in it.

As companies grow, their needs will change, and so will the benefits that matter to their employees. The best way to stay in sync is an ongoing, active dialogue where they can share what kind of experience they hope to have at work, and even what they want their lives to look like outside of work.

When you tell a story, you increase your chances of connecting with your customers and making more sales. Use the tools and tips in this infographic to shape your stories and improve your bottom line.

What is the value of each of your existing customers? It’s likely you know exactly what that value is, based on historical data and both short- and long-term projections of average revenue realized from your customers.

Top of the funnel (or TOFU) content ensures that a company is reaching the largest addressable market possible.

Take a look at the list of rules below. Even if you disagree with some of them, bring them up in your next sales team meeting to discuss with your reps.

One sure sign of e-commerce success is that your online and offline operations will start to feel like a connected whole -- something you manage with smart use of data, and where customers have a consistently excellent experience no matter which option they choose.