Salesforce Canada
Reaching the level of chief marketing officer in an organization is undoubtedly a career high point, but the best CMOs know that staying in the top job is a matter of constant self-development.
Even the best sales reps may not be able to fully articulate the power and impact of a great software-as-a-service (SaaS) product.
As it slowly became one of the biggest online platforms in the world, many Canadian companies were quick to recognize Facebook as a critical social media channel for their marketing efforts.
The biggest difference between evolving from startup to small business today is the ability to foresee a lot of things that might have taken entrepreneurs by surprise in the past.
The main thing to remember about outsourcing your marketing is that you, as the SMB, are still in control of your destiny. You provide the direction. Just arm yourself with the resources you need to make sure you’re headed in a direction of success.
Applying the scientific method to your marketing efforts can help provide data-driven, objective results.
We’ve come up with a few ways to think differently about the act of listening to (and learning from) sales call recordings below. Try them alone, or maybe with your sales coach or another coworker.
If you can tell a compelling story about your new product with each of these tactics, you stand a much better chance of launching something that positions your product’s rollout for long-term success.
Visualizations might seem a little forced the first time you try them, but they are an exercise in helping a customer service team think about customers as individual people, rather than a queue to get through.