Salesforce Canada

Here are five different e-mail newsletter formats you can try to shake up what you’re creating, sending and managing through tools like Marketing Cloud.

Use this checklist to ensure you have your bases covered. If you can’t get the answers right away, you might be able to ask for them when the meeting request e-mail gets sent to their calendars, or even a quick chat when you confirm the meeting a few days before.

Explore some of the most common elements of a customer service charter and where omnichannel elements fit in.

Any kind of advertising copywriting has its challenges, but the promotion of content marketing assets means telling a special kind of story, in a special kind of way.

Sometimes, sales can feel like a rollercoaster when leads come in slow one week but arrive like an avalanche the next.

When the temptation to default into “reading mode” rears its head, try some of these tactics and turn the meeting back into a real conversation

Explore how Canadian customers are making the link between connectivity, customer service and their ongoing willingness to stay loyal to brands.

Based on survey responses from more than 2,900 sales professionals from around the world, the 2018 State Of Sales report provides one of the most comprehensive views into the day-to-day challenges of those on the front lines pitching to customers and prospects.

When revolutionary change like AI — or the internet or social media — barrels through the marketing industry, it’s easy to be left behind. Here are four ways you can take to implement AI at your company.