Salesforce Canada

Make the search process shorter, no matter what type of persona they are, and see how much faster they’ll turn from a a mere browser and into a paying customer.

These are five different ways companies can use information to shift the thinking -- and maybe even the culture -- of service teams towards their customers.

Learn about role-based content marketing, where you develop assets with someone overseeing a specific function in the business as the intended target audience.

The rise of CRM in modern businesses mean sales managers have to think about the data-driven ways their reps need to work

The more you pay attention to word of mouth marketing results, the more likely you’ll be able to improve them -- and achieve the kind of reputation that turns an SMB into one of Canada’s fastest-growing companies.

You can’t force customers to speak up, but you can always show you’re eager to listen and engage in a dialogue. And no matter how that discussion plays out, the data you collect in Sales Cloud will be richer for it.

Think about what you or your customer service team might hear and the customer outcomes that they’re thinking about in the background.

While some of the ideas that follow are more mobile user-friendly, they don’t necessarily require more time, effort and expense than developing sales enablement content “the old fashioned way.”

There are many different theories about consultative selling and how it should work, but let’s keep things simple by breaking them into three general phases.

Building a strong blog audience for an SMB doesn’t happen overnight, but also remember that an audience that contributes to the growth of your business doesn’t have to number in the millions.