Salesforce Canada

Small and medium-sized businesses (SMBs) may not be using these tools directly, but as voice becomes an interface for a variety of applications, it offers some object lessons in what makes for a great customer experience. M

A well-executed ad retargeting strategy provides a unique form of value to online customers by recognizing what they’re interested in and surfacing it alongside the content they enjoy.

On any given day in a company, there might be one team installing a new piece of technology, another planning a corporate event, and still another organizing a training session for new employees.

While text messaging can represent a highly intimate, one-on-one way to connect with your target audience, it also poses some risk.

As you look at your talent needs in 2018, consider lining up some of the following questions as part of your job interview routine. It may get you closer to identifying outstanding potential team members than you ever thought possible.

Consider some of the following tactics as a way to boost the return on investment (ROI) for your blogging efforts.

Customers will come to see chatbots for what they really are -- a time-saving tool built to give them more control over the customer service process.

E-commerce brings convenience because it means people don’t have to visit a physical store location to find and buy what they’re looking for.

Sales team meetings should be where everyone learns something new, input is gathered and decisions are made. If your agenda covers those areas, you’re on the right track.

If your personal 2018 sales kickoff leads to bigger or better results by the end of this year, don’t keep it a secret. Talk about it with your peers and even your managers.