Salesforce Canada

Self-service tools are outstanding ways to empower your customers, but empowering them also means making sure you’ve delivering on the vision you’ve intended. Ask early, ask often and always be ready to act.

A bullet journal is not just a habit that will make you better at using technology. It could make you a more proactive, more effective leader no matter what your firm is facing on a day-to-day basis.

BANT should not necessarily be the way leads are qualified via a quick review, but a way of approaching the unanswered questions about a lead.

When you’re marketing to consumers in the lead-up to the holidays -- or even in the days immediately following -- you’re tapping into two powerful forces: the desire for a great gift, and the desire for a great deal. Business-to-business marketers (B2B) don’t have that advantage.

How can the data that sales reps get from their CRM be used in client conversations? Learn how to use your data to build solid client relationships.

A good advisor doesn’t just offer a listening ear -- they can directly help entrepreneurs take their companies from good to great.

Getting the average sales rep to use technology tools can sometimes be an uphill battle -- unless you’re talking about email.

Being the subject of a case study doesn’t just have to be an act of kindness and generosity. It can also be a way to build your own brand in a subtle way.

Many organizations have already recognized that social listening tools provide valuable data that, along with tools like Service Cloud, can help address or solve customer issues more quickly and effectively. What may not be immediately obvious, however, is what exactly you should be “listening” for.

Customers and prospects may find the details of certain events will fade from their memories not long after they’re back at the office. A sales pro that uses an event to help them succeed, on the other hand, will prove unforgettable.