Salesforce Canada

There are simple “test and learn” campaigns that you can and should implement on a regular basis to try and see what might be the right mix of tactics to meet your company’s specific objective.

When marketers tap into the right emotions, what is sometimes a nerve-racking process of researching and selecting a product or service becomes fulfilling -- as will the process of creating content in the first place.

Rage comes at a real cost for companies. It’s not just the toll it takes on service agents, but the bottom line. Not only might an angry customer not come back, but they could convince others to avoid bringing their business to you based on their bad experience.

This is a good time to do a bit of myth-busting about AI for SMBs, because there is a real difference in some cases between perception and reality.

When companies get buying intent wrong, it’s not only a waste of marketing resources -- it can jeopardize the likelihood of a customer considering you the next time around.

Explore these 5 ideas that might be gentle but helpful enough to grab the busiest clients’ attention.

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels.

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.

Look at what most SMBs in Canada are doing instead -- and why it could be creating even more headaches than they realize:

Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.