Salesforce Canada

Although sales and marketing have largely moved towards digital methods of attracting and converting customers using tools like Sales Cloud and Marketing Cloud, it’s worth thinking about how direct mail can augment and even improve the results of their efforts across other channels.

These are just a few examples of where harnessing the power of marketing automation solutions such as Marketing Cloud could win over your toughest critics.

Look at what most SMBs in Canada are doing instead -- and why it could be creating even more headaches than they realize:

Customers don’t want to be farmed, hunted, or greeted with fake “smiles” over the phone. They want to feel genuine interest and appreciation for the things they’re going through every day.

Take this self-assessment and see if you can start to recognize some opportunities to get more balance as a small business owner.

Take some time to look back at historical information as well as any additional insights from your team as you create a make-good strategy that elevates your customer service operations.

Organizations across Canada have turned to Salesforce to grow their business, build their brand and improve the way they serve their customers.

Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening?

Small and medium-sized businesses can use purpose-driven marketing to help define who they are in their customers’ minds, and establish a more meaningful relationship than one based solely on purchasing transactions.

If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.