Salesforce Canada

Take this self-assessment and see if you can start to recognize some opportunities to get more balance as a small business owner.

Take some time to look back at historical information as well as any additional insights from your team as you create a make-good strategy that elevates your customer service operations.

Organizations across Canada have turned to Salesforce to grow their business, build their brand and improve the way they serve their customers.

Pay attention to a really good podcast and you’ll start to hear some things that could serve as a template of sorts for your next call. Are you listening?

Small and medium-sized businesses can use purpose-driven marketing to help define who they are in their customers’ minds, and establish a more meaningful relationship than one based solely on purchasing transactions.

If your company hasn’t started building its owned audience yet, the start date was yesterday. If you’re already on your way, make this a top priority. The more people you can reach, the easier everything else in marketing will become.

Entrepreneurs are ambitious by nature and tend to think big. As their vision is realized, however, they may need to add on a few of these other “more is more” concepts in order to make the SMB they launched sustainable.

Celebrate Small Business Month by exploring what AI could mean to make some challenges a lot easier.

Compare and contrast cold calling with social selling.

Most small and medium-sized businesses start out with a web site, an e-mail newsletter and some social media accounts. Before you know it, though, your digital footprint might start to look too big for your company’s own good.