Salesforce Canada

When B2B marketers get more strategic and tactical about how they engage with customers and prospects amid the many holidays taking place over the next few months, they’re better able to enjoy some downtime of their own.

Whether you’re a large company or a small and medium-sized business (SMB), sales territory mapping should be on the to-do list long before reps start conducting outreach.

Much like lead generation, the earlier and more often AI is introduced into the sales closing process the more likely it will prove effective for reps and their employers.

Given how much time sales often spend prospecting — particularly on prospects that aren’t worth the effort — it makes sense to start with AI in lead generation first.

Even if you’re a small or medium-sized business without a dedicated customer marketing team, you can still create content that matches that of a much larger organization.

Be among the first to demonstrate how AI can provide a more effortless, more satisfying customer experience — one that turns more of your customers into true promoters to the rest of your target market.

NPS, like customer satisfaction (CSAT) and customer effort score (CES) can be incredibly helpful in making sure you’re developing a strong brand that wins repeat sales.

Artificial intelligence, or AI, is technology that learns, reasons, and self-corrects, and it’s being used by businesses to improve the customer journey.

Facebook Analytics allows marketers to see people’s interactions with their company, which teaches them ways to optimize the customer journey.

Explore how AI could improve the scores across each of these metrics by looking at some of the ways the technology could contribute to the service experience.