
Salesforce Canada

Artificial intelligence, or AI, is technology that learns, reasons, and self-corrects, and it’s being used by businesses to improve the customer journey.
Facebook Analytics allows marketers to see people’s interactions with their company, which teaches them ways to optimize the customer journey.
Explore how AI could improve the scores across each of these metrics by looking at some of the ways the technology could contribute to the service experience.
When you have your “happy ears” on, for example, sales teams will be filtering out all the potential reasons why a customer or prospect will pass on a product or service.
When you’re running a small business, setbacks come with the job. They only turn into failures when you don’t address them and put a recovering plan into action.
There’s no magic formula to cross-selling and upselling, only best practices.
Customer testimonials should be shown off in a way that says something more about who you are as a company. That’s the best way to ensure you’ll keep finding more gold among your most satisfied customers.
Non-revenue goals can be scheduled whenever you like, and can be tweaked to be more ambitious, but if what you’re after is a step up in your career, they’ll make a big difference.
While there can be great value in establishing a specific budget allocated towards CX design, there’s also a lot that organizations of any size can do today, using many of the resources they’ve already put towards other activities, that can accomplish the same thing.