It’s a lot quicker and easier to say “AI” than using the term “artificial intelligence” in full, but marketers who want to take advantage of the technology should really be paying attention to some other letters — five Ws and one H.
Unless you’ve already been using AI tools, for example, the
It’s not so much what customers are saying out loud when they’re looking for service and support that could change the way they look at a company in the future. It’s the silent commentary going on in their heads.
Most customer service engagements — whether they happen by phone calls, e-mail
Some research is more reputable than others, but when you can tap into a network of more than 6,300 small businesses across the country — like the Canadian Federation of Independent Businesses can — the data you get back is pretty conclusive.
The CFIB recently published “Crossing the Digital
We all think we know what closing a deal looks like. You might picture shaking the customer’s hand, sharing a smile or watching as they sign the paperwork.
That’s not really what closing looks like, though. Those are actually snapshots of what happens once the essential details have been dealt
Meet Vala Afshar, the author of The Pursuit of Social Business Excellence and the Chief Digital Evangelist at Salesforce. He knows marketers are up to the task of adapting to the Connected Customer, and he’s compiled data to help.
In this podcast, Jeff Julian, author of Agile Marketing: Building Endurance for Your Content Marketing Team, shares how marketers should “major” in certain disciplines, but “minor” in others: Marketers must be agile.
