Salesforce Canada

Keep track of the public’s perception of your company with social media listening, and engage customers and non-customers with honest, sincere conversations.

With thorough knowledge of their company’s sales funnel, as well as the data to back up every step within the funnel, salespeople will see higher close rates with more efficient efforts.

Research and construct your personas, decide how you can best help them in each part of the customer journey, and then make it easy for them to move forward—and eventually finalize the sale.

Learn how to develop a culture that motivates the customer service team to stay invested in their work and strive for positive customer engagement.

Learn how to create a strategy, consider your budget, and then find how to manage your social media in a way that’s right for your company.

The attention you give to understanding body language pays off in more effective communication at dinner meetings—and everywhere else in your personal and professional life.

LinkedIn can be used to build brand awareness, develop relationships with industry influencers, recruit new talent, and aid sales efforts.

Connect with people in your industry and identify potential new prospects through Twitter chats.

Learn about the challenges facing Canadian banks and how they are responding.

The journey to AI in customer service should be thought through now so that SMBs get the most out of what the technology has to offer and ensure it brings value to its customers right away.