Salesforce Canada

Social media customer service needs to be personalized. Here's how.

YouTube is an important asset for your business. This infographic shows you how to use it to your advantage.

Explore this overview of 12 of the most useful social platforms for driving sales.

Jay Baer shares what he’s learned about being a brand advocate, organizational procedures that capture the best of your customer service, and about how some companies dealt with the worst of times and turned them into the best of times.

Rebecca Lieb, a well-known analyst, author, and advisor. She shares her thoughts on content marketing and strategy in this episode of the Salesforce Marketing Cloudcast.

Blogs are a critical component of any content marketing plan—but in order to be effective, they need to be executed well.

Calamos Investments shares their tips with the Marketing Cloudcast on how to personalize content for your audience.

Learn about the seven habits of effective customer service reps and how to help develop them in your team.

Kyle Christensen, the VP of Marketing at Invoca, reviews the state of marketing and the future of better customer service in this interview with the Salesforce Marketing Cloudcast.

Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach.