Salesforce Canada

Jay Baer shares what he’s learned about being a brand advocate, organizational procedures that capture the best of your customer service, and about how some companies dealt with the worst of times and turned them into the best of times.

Rebecca Lieb, a well-known analyst, author, and advisor. She shares her thoughts on content marketing and strategy in this episode of the Salesforce Marketing Cloudcast.

Blogs are a critical component of any content marketing plan—but in order to be effective, they need to be executed well.

Calamos Investments shares their tips with the Marketing Cloudcast on how to personalize content for your audience.

Learn about the seven habits of effective customer service reps and how to help develop them in your team.

Kyle Christensen, the VP of Marketing at Invoca, reviews the state of marketing and the future of better customer service in this interview with the Salesforce Marketing Cloudcast.

Don’t be surprised if many customers get gun-shy when they’re overwhelmed with content. In the same way that you wouldn’t take so long in a sales meeting that a prospect would chase you out the door, the better way to nurture demand is over a longer period of time with a more thought-out approach.

Encounters between startups and venture capital firms mark a critical point in any young company’s growth.

Case studies help get prospects to make what may otherwise seem like a leap of faith in signing a deal with a relatively unknown entity.

In this infographic, learn from three companies that have taken content marketing to the next level.