In the startup world, there may be no better way of proving you’ve paid your dues than by failing – and wearing that failure as proudly on your sleeve as possible.
In-person discussions are not uncommon when you’re closing a deal, but turning a prospect into a real lead means being tactical about using voicemail, email, and ideally both in tandem.
Startups need sales enablement as much as any organization, and perhaps even more than most, because they are often still unknown to their market and may be competing against huge, established entrants.
If you’re a startup making the trek to one of your industry’s most popular gatherings, do some strategizing up front to ensure you’ll get the best value possible.
The Holy Grail of customer service might be better known as first call resolution (FCR), which, as the name implies, means customers only have to reach out once before they can hang up (or otherwise walk away) satisfied.
Follow these tips to help shape your interactions with fans in a positive, engaging way and ensure you’re prepared for every type of situation as your audience grows.
Creating an effective sales and marketing strategy starts with a target that is focused and allows you to make the right decisions about where to invest your time, talent and other resources.
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