
Salesforce Canada

We all know the customer is always right, but it’s equally as important to listen to what they might not be saying. Here's how marketers have learned to say the right words, the right way, at the right time.
When executed properly, influencer networks have a trickle-down effect on the companies that nurture them – to the point where the company starts to become more influential, too.
The best customer service agents just have a certain way about them, but using these traits in a call centre doesn’t mean they transfer easily to social media.
There are three primary ways to move a prospect through the pipeline. This infographic shows you how—and why.
The core of every great pitch is arguably about supporting customers with products and services that not only help them keep standing, but grow even larger. That may make the notion of “tripwire” sales and marketing sound a little mean-spirited, but it’s not.
Creating videos for B2B customers doesn’t have to have Hollywood-style production values (not that this could be within budget for most Canadian small and medium-sized businesses anyway). Just keep in mind the following before you hit “record” – and especially as you prepare to hit “play.”
You know your headline is important. But how do you write it? This infographic shares best practices and tips on how to create a great headline.
There’s a lot less risk in being a “fast follower” of tech trends versus being an early adopter. Yet the chance that those tools will become commonplace in your industry — and possibly become part of your customer’s standard expectation — means lagging tech trends can pose the greatest risk of all.
The role of marketing is very clear: generate awareness and demand for a company’s products and service. The role of customer service is equally clear: ensure customers are happy with what they’ve bought and resolve any questions or problems.