Salesforce Canada

Many SMBs may not need to be convinced about the “why” of mobile marketing, but get caught up with difficulties around the “how” instead. That’s where it may make sense to take a second look at all those mobile game developers.

For small and medium-sized businesses, determining customer service success is even more straightforward: when customers are truly dissatisfied, they simply don’t come back.

Meetings of any kind should largely be about providing direction, making decisions and ensuring everyone understands what’s most important. They are a filtering process. And that’s never more important when marketing and sales teams sit down together at the same time.

Help your content stand out. Use these three literary devices to improve your writing and guide readers through your content.

Even before you dim the lights or stand in front of the screen, you may notice your customer or prospect’s body language start to change once it’s time to walk through a slide presentation. Some people settle back in their chairs. Others may start casting furtive glances at their smartphones.

Ideally, the concept of innovation should offer SMBs the same thing it does to large organizations: new ways of working, serving customers and ultimately growing the business.

While many organizations are becoming more excited about the possibility of predictive sales, where intelligent software helps teams essentially see into the future of how customers will be spending their budget, prescriptive sales ensures the process of selling doesn’t break down along the way.

Sales professionals frequently have to creatively solve problems for their customers as part of closing a deal. These are just a few of the traits that sales coaches and their teams could cultivate - or rediscover - in themselves in order to optimize their performance.

The real art is not in the first follow-up - customers and prospects expect that. It’s that second follow-up - the one that happens when the salesperson doesn’t receive that initial reply and wants to keep their pipeline moving along.

Canadian small and medium-sized businesses may feel particularly at risk from digital disruption because they are already struggling to compete against larger competitors, and also because adopting digital technologies might seem even more disruptive to the way they work.