Salesforce Canada

It’s customary this time of year to start sending out holiday cards or even a friendly email wishing customers well as they begin to enjoy the season. Hidden underneath that good cheer, though, is the worry that things will start grinding to a halt as more people leave for vacation.

Most of us are familiar with the “carrot and stick” concept of motivating people with something they might like, but Sandra Butler has taken it to a whole new level.

You've heard of UX: This Blogtober article clarifies what it is and why it's important for websites.

In this article for Blogtober, we talk about sales enablement and how it can benefit your company.

Eight out of 10 readers never make it past the headline. Before you publish your next blog post, make sure you have every key element from headline to CTA.

There are few sure bets in marketing. An email campaign may fall flat if few customers open the message. Traffic to a web property may not grow as expected. That’s why, for modern marketers, predictive intelligence may be as close to forecasting the future as they’ve ever gotten before.

Even when they’re trying to be their most proactive and thoughtful, the best sales professionals have often had to guess or use their instincts about when their most loyal customers might want (or need) to hear from them again. Along with many other ripple effects it will cause in our daily lives, the Internet of Things could eliminate such guesswork for good.

First there was competitive intelligence—data that helped organizations understand what their rivals were doing to grow their business. Then came market intelligence, which looked more broadly at the economic forces and buying patterns across a sector.

Discussions about technology are often factual, sometimes forward-looking, but rarely philosophical. But Salesforce Chairman and CEO Marc Benioff and Uber Co-founder and CEO Travis Kalanick are not typical technology leaders. In a fireside chat during Dreamforce last week, Benioff revealed that he’s a frequent Uber user, and engaged Kalanick in a conversation that went beyond Uber’s features, even going so far to say that “Life is like an Uber journey. You get on and you get off.”

If he could go back in time and change one thing, Marc Benioff says he would have placed a focus on diversity and women in leadership when founding Salesforce.