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You've heard of UX: This Blogtober article clarifies what it is and why it's important for websites.

In this article for Blogtober, we talk about sales enablement and how it can benefit your company.

Eight out of 10 readers never make it past the headline. Before you publish your next blog post, make sure you have every key element from headline to CTA.

There are few sure bets in marketing. An email campaign may fall flat if few customers open the message. Traffic to a web property may not grow as expected. That’s why, for modern marketers, predictive intelligence may be as close to forecasting the future as they’ve ever gotten before.

Even when they’re trying to be their most proactive and thoughtful, the best sales professionals have often had to guess or use their instincts about when their most loyal customers might want (or need) to hear from them again. Along with many other ripple effects it will cause in our daily lives, the Internet of Things could eliminate such guesswork for good.

First there was competitive intelligence—data that helped organizations understand what their rivals were doing to grow their business. Then came market intelligence, which looked more broadly at the economic forces and buying patterns across a sector.

Discussions about technology are often factual, sometimes forward-looking, but rarely philosophical. But Salesforce Chairman and CEO Marc Benioff and Uber Co-founder and CEO Travis Kalanick are not typical technology leaders. In a fireside chat during Dreamforce last week, Benioff revealed that he’s a frequent Uber user, and engaged Kalanick in a conversation that went beyond Uber’s features, even going so far to say that “Life is like an Uber journey. You get on and you get off.”

If he could go back in time and change one thing, Marc Benioff says he would have placed a focus on diversity and women in leadership when founding Salesforce.

Social media is just one piece of the pie. If you don't measure your efforts, it's nearly impossible to learn and grow. Here are best practices to choose the best metrics and define ROI.

When the other side scores in a hockey game, the TV cameras quickly pan over to the home team coach’s face. And usually, apart from looking a little unhappy, that coach wears an expression that shows he or she is already thinking of how they can help turn things around.