Salesforce Canada

There’s no question that Canada is producing a slew of startup success stories. Entrepreneurs here have created innovative products and services to revolutionize analytics, wearable computing and the way businesses use video, among many other examples. Yet there’s also no question that Canadian startups and entrepreneurs need to work to cultivate an environment for long-term growth.

Tweeting or sharing an update on LinkedIn may not seem as productive as cold-calling or attending customer events, but a recent podcast from the Canadian Marketing Association suggests more companies need to embrace “social selling” if they don’t want to miss out on many potential opportunities.

LinkedIn is an invaluable tool for job seekers and recruiters. But to get the most out of this professional social media platform, users should consider a few etiquette tips first.

When Heather Morgan arrived in Silicon Valley a few years ago, she knew hardly anyone. Then she got a business development role at a gaming startup, she knew she had to meet potential investors and partners fast, and she’s since turned the email techniques she developed into a business of her own.

In 2010, three friends and I founded TheRedPin.com. We recognized that the real estate industry is one of the few sectors not influenced by technology advancements and so our vision was to connect people, data and technology to create a completely new real estate experience for buyers and sellers. We combine easy-to-use, powerful technology with the savvy of full-time, local realtors who offer full-service real estate services. We can do all of this while saving money and eliminating the hassle for our clients.

With shortening attention spans, it's harder than ever to gain the attention of potential customers. These quotes and tips will help you close the sale with self-directed consumers.

The whole point of marketing automation is to use hard data as a way of driving more personalized and relevant messages than ever before. It makes sense, then, that Canadian companies looking at marketing automation want to see some hard numbers about marketing automation itself before they take the plunge.

They may now trade on the stock markets as public companies, but it took years for Facebook, Twitter and other former startups to figure out a business model that would generate revenue.

In an age of e-commerce and digital marketing, does anyone really need to speak to a sales rep anymore? Thankfully, the answer is yes, and there is recent research that proves it.

The official slogan for the 2015 Pan Am/Parapan Am Games kicking off in Toronto this month is “United We Play.” For sales professionals, a similar mantra for success might be, “United We Sell.”