Salesforce Canada
When Heather Morgan arrived in Silicon Valley a few years ago, she knew hardly anyone. Then she got a business development role at a gaming startup, she knew she had to meet potential investors and partners fast, and she’s since turned the email techniques she developed into a business of her own.
How Salesforce is helping disrupt the real estate brokerage business: Q&A with Rokham Fard, CMO TheRedPin.com
In 2010, three friends and I founded TheRedPin.com. We recognized that the real estate industry is one of the few sectors not influenced by technology advancements and so our vision was to connect people, data and technology to create a completely new real estate experience for buyers and sellers. We combine easy-to-use, powerful technology with the savvy of full-time, local realtors who offer full-service real estate services. We can do all of this while saving money and eliminating the hassle for our clients.
With shortening attention spans, it's harder than ever to gain the attention of potential customers. These quotes and tips will help you close the sale with self-directed consumers.
The whole point of marketing automation is to use hard data as a way of driving more personalized and relevant messages than ever before. It makes sense, then, that Canadian companies looking at marketing automation want to see some hard numbers about marketing automation itself before they take the plunge.
They may now trade on the stock markets as public companies, but it took years for Facebook, Twitter and other former startups to figure out a business model that would generate revenue.
In an age of e-commerce and digital marketing, does anyone really need to speak to a sales rep anymore? Thankfully, the answer is yes, and there is recent research that proves it.
The official slogan for the 2015 Pan Am/Parapan Am Games kicking off in Toronto this month is “United We Play.” For sales professionals, a similar mantra for success might be, “United We Sell.”
Less-than-obvious features of the top social media platforms for businesses can help monitor audiences, create more streamlined, organized profiles, and use social more efficiently.
The traditional qualities that make for a great salesperson—a good way with people, strong product and service knowledge, a competitive mindset—may not have changed, but with changes in buyer sophistication, behaviours and expectations, there’s a lot more to add to the list, according to Salesforce’s 2015 State of Sales report.