The whole point of marketing automation is to use hard data as a way of driving more personalized and relevant messages than ever before. It makes sense, then, that Canadian companies looking at marketing automation want to see some hard numbers about marketing automation itself before they take the plunge.
In an age of e-commerce and digital marketing, does anyone really need to speak to a sales rep anymore? Thankfully, the answer is yes, and there is recent research that proves it.
The official slogan for the 2015 Pan Am/Parapan Am Games kicking off in Toronto this month is “United We Play.” For sales professionals, a similar mantra for success might be, “United We Sell.”
The traditional qualities that make for a great salesperson—a good way with people, strong product and service knowledge, a competitive mindset—may not have changed, but with changes in buyer sophistication, behaviours and expectations, there’s a lot more to add to the list, according to Salesforce’s 2015 State of Sales report.
Salesforce knows how important small businesses are as a powerful engine for growth and in driving Canada’s innovation and employment, which is why we’re helping them with our Small Business Contest. The Small Business, Big Impact Contest aims to shine a spotlight on the amazing successes of entrepreneurs, celebrate their big contributions and to inspire other businesses.
The title of his book may sound a little scary, but Anthony ‘Sales Assassin’ Caliendo is here to help you, not hurt you. In The Sales Assassin: Master Your Black Belt In Sales, Caliendo takes readers through a multi-stage program to help salespeople improve their ability to connect with customers, close deals and grow revenue for their organization.
Even on those days when Canadian small and medium-sized business owners feel they aren’t quite getting as much done as they’d like, they should take heart in the fact that, according to the Business Development Bank of Canada, they’re still having a major impact on our national economy.
