Salesforce Canada

By the time you finish reading this sentence, there’s a good chance someone in Canada will have dumped one of the companies they do business with, or at least be thinking about it.

When times are tough – whether it’s poor sales, customer complaints or staffing issues – businesses may find little comfort in knowing they’re not alone. But that’s often because they’re still struggling with problems in isolation, rather than learning from their peers in non-competitive firms.

In Silicon Valley it has become a widely-accepted role, and even among Canadian startups there are examples of people who own the title proudly, but among small and medium-sized businesses, the concept of a “growth hacker” may still need some explaining. First coined by a venture capitalist five

Martha Galley, Vice President, Customers for Life, at Salesforce will speak with other esteemed female leaders at the Forward Together conference in Toronto, an annual event that aims to elevate women in the workplace so they can progress forward together.

It’s easy to look at the entrepreneurs who changed an entire industry and discuss their achievements after the fact. The real skill is in identifying those startups long before they make their mark. With The Disruptors, Business News Network (BNN) is taking that challenge one step further and

Whether we notice them or not, emotions and cognitive biases influence every purchase decision. Find out how to build off of these biases and psychological factors in your sales marketing strategy.

He’s been a reporter with the Globe and Mail and the National Post. He’s blogged for Forbes and too many other sites to mention. If anyone could teach startups about how to tell effectively tell their stories, who better than Mark Evans?

Early in my career, I spent 10+ years working in the technology industry in marketing, product development and business development roles. Since then, I’ve had the privilege of coaching dozens of women executives from across the industry and I’ve been an invited speaker at about two dozen

Canadian small and medium-sized businesses might not always pay much attention to the latest mobile innovations, and sometimes with good reason. It could take months for new smartphones, tablets and other products to hit the Canadian market, and SMBs need to focus on the tools that they can use

To call Canada a nation of social media fanatics is something of an understatement. According to a poll from Forum research earlier this year, Facebook is used by close to six in 10 Canadian adults, who visit it, on average, about nine times a week.