One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that’s also when the troubles can start. Large organizations can
The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications
If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find
Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. And while Twitter isn’t
There is a reason why Dragon’s Den has become one of the most popular TV programs in Canada, and it’s not just the wisecracks from the judges. It’s that moment when a budding entrepreneur takes the huge risk of pitching a concept for a product or service which they believe will become wildly
Metrics are a big element of marketing. But while numbers and trends are insightful, it’s what we do with that information that truly matters. In this year’s State of Marketing report, Salesforce surveyed more than 5,000 marketers across the globe to glean insight on top priorities for 2015 across
The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email. More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one
Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and
Over the last 16 years, Salesforce has led the way for customers and the industry through major technology shifts. First it was cloud. Then social, followed by mobile and now data science.
There’s a good way and a bad way to make a cold call in sales, or to make a pitch with an existing customer. The same is true for using video as part of the sales process, except that few people, other than Michael Litt, know what those best practices are. The founder and CEO of Vidyard, whose
