The most widely adopted Internet social network isn’t Facebook, Twitter, or LinkedIn: It’s email. More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And those email users are far more engaged than even Facebook users: Only one
Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and
Over the last 16 years, Salesforce has led the way for customers and the industry through major technology shifts. First it was cloud. Then social, followed by mobile and now data science.
There’s a good way and a bad way to make a cold call in sales, or to make a pitch with an existing customer. The same is true for using video as part of the sales process, except that few people, other than Michael Litt, know what those best practices are. The founder and CEO of Vidyard, whose
For many businesspeople, the word “audit” isn’t a pleasant one. It may send flashbacks of long, monotonous hours sorting paperwork and begrudgingly entering data into a spreadsheet. Content audits aren’t particularly fun either, but they’re definitely worthwhile. While a content audit isn’t a
When a movie director yells “Lights, camera, action!” the goal is usually to create something that entertains. To Michael Litt, however, the rolling of a camera could be an equally powerful opportunity to sell. Litt is the co-founder and CEO of Vidyard, one of Canada’s hottest startups (and a
A brand can be defined as “a name, term, design, or other feature that distinguishes one seller's product from those of others.” Sounds simple enough. But is that what a brand really is? Consider this alternative definition from best selling author Seth Godin: “The set of expectations, memories,
Try saying “cloud computing in Canada” five times fast. It’s no “Peter Piper,” but it’s difficult enough that you might find yourself forced to slow down. That’s okay, though— much like deploying cloud computing, it gets a lot smoother with practice. According to market research firm IDC,
Though it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news, and other relevant
Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier
