For many businesspeople, the word “audit” isn’t a pleasant one. It may send flashbacks of long, monotonous hours sorting paperwork and begrudgingly entering data into a spreadsheet. Content audits aren’t particularly fun either, but they’re definitely worthwhile. While a content audit isn’t a
When a movie director yells “Lights, camera, action!” the goal is usually to create something that entertains. To Michael Litt, however, the rolling of a camera could be an equally powerful opportunity to sell. Litt is the co-founder and CEO of Vidyard, one of Canada’s hottest startups (and a
A brand can be defined as “a name, term, design, or other feature that distinguishes one seller's product from those of others.” Sounds simple enough. But is that what a brand really is? Consider this alternative definition from best selling author Seth Godin: “The set of expectations, memories,
Try saying “cloud computing in Canada” five times fast. It’s no “Peter Piper,” but it’s difficult enough that you might find yourself forced to slow down. That’s okay, though— much like deploying cloud computing, it gets a lot smoother with practice. According to market research firm IDC,
Though it’s only been around for a little more than four years, Instagram boasts 300 million monthly active users who snap and post millions of photos on a daily basis. Beyond friends and family, users can follow brands for behind-the-scenes peeks at products, company news, and other relevant
Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier
Arguably the hardest step of the writing process is putting down those first words and completing a first draft. But what's next? How does a business take the first draft of content to the next level? Editing is the clear next step, but there are a variety of other actions that can push the
Customer service isn’t just about dealing with complaints. Providing excellent service starts at the incarnation of a product or service. Good service models are often built in to a brand early on rather than as a post-launch afterthought. Beyond closing a sale, the purpose of customer service is
