Salesforce Canada

When it comes to social media analytics, engagement is super important. But what does engagement actually mean? And are social media follower counts really important? Let's face it: Metrics for social media success can be intimidating. They prove the efforts of a company or individual matter, but

To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What transforms someone from a cynical prospect into a customer?

We’ve all seen that look: the intense concentration over a smartphone screen, where a friend or coworker is so engaged they don’t even look up when someone asks them a question, or when they seem more interested in tapping away at their keypad than taking a break for lunch. That’s right: your

The #remarkablebiz contest One of the most remarkable things about the Globe and Mail’s recent #remakablebiz contest is that the newspaper managed to narrow its winner’s list down to just 10 companies. The Globe asked its readers to nominate themselves or a firm they know using Pinterest and

Photo by Glen Wright She takes full ownership for the mistake now, but there was a time not long ago when Karen Dillon, like so many of us, realized she wasn’t living up to the standards she had set for herself. Dillon is the co-author, along with James Allworth and business management guru

Providing customers with an effortless service experience is a concept that has recently gained much attention and is based on a recent study by Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the world. CEB’s research showed

Have you heard about effortless service and how much customers value a low-effort experience? No?  Don’t panic. We’re here to help.  A recent study by Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the

What is the Ice Bucket Challenge? Learn how the challenge started and about the charity it supports.

I recently bought a custom picture frame from Pictureframes.com that suffered significant damage in transit to my doorstep. I braced myself for an inconvenient return process: the frame was large and awkwardly-sized, and would certainly be expensive to repackage and ship back to the

Change is never easy, but as your business gets bigger, you’ll have to deal with some growing pains. New customers, new spaces, new employees: amongst the flurry of change, it can be too easy to lose hold of what made your business, your business. And that’s a shame, because that cultural spark is