![](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/Tyler_Douglas.jpg?w=214)
author name
Tyler Douglas
My Background
Tyler Douglas is the Chief Marketing and Strategy Officer at Vision Critical, a customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously for ongoing, real-time feedback and insight. Tyler heads up Vision Critical’s global strategy and marketing teams, and as a seasoned leader and entrepreneur, has a proven track record of building high-performance teams and strategic client relationships.
![](https://www.salesforce.com/ca/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Building and maintaining valuable, authentic relationships with customers isn’t easy, but the effort must be made to outpace competition and win loyalty.